Nauka Przyroda Technologie

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2017 volume 11 issue 1, 45-54 http://dx.doi.org/10.17306/J.NPT.00167
Agnieszka Bilska, Marlena Malant, Bożena Danyluk, Ryszard Kowalski
Consumer preferences for traditional and regional food
Summary.

Background. Currently the Polish market is dominated by mass, industrial food production items manufactured and by convenience food. However, consumers and food producers are increasingly interested in regional and traditional food, characterised by high sensory qualities, adequate qual­ity and natural composition.

Material and methods. The aim of the study was to investigate consumers’ knowledge of traditional and regional foods with a questionnaire, which consisted of 22 questions. The respondents’ perception and sources of their knowledge of these products were studied.

Results. Half of the respondents declared that they knew traditional and regional food products. In their opinion, these products are commercially available, safer for health but more expensive than mass products.

Conclusions. The respondents expressed very positive opinions about traditional and regional food products. However, currently they are still too expensive in comparison with industrial food products and therefore, they are less affordable to most consumers. The main reason why consumers do not buy traditional and regional food products is their low supply.

Key words: traditional products, regional products, consumer preferences
PDFFull text available in Polish in Adobe Acrobat format:
http://www.npt.up-poznan.net/tom11/zeszyt1/art_4.pdf

http://dx.doi.org/10.17306/J.NPT.00167

For citation:

MLA Bilska, Agnieszka, et al. "Preferencje konsumentów w zakresie żywności tradycyjnej i regionalnej." Nauka Przyr. Technol. 11.1 (2017): 45-54. http://dx.doi.org/10.17306/J.NPT.00167
APA Agnieszka Bilska, Marlena Malant, Bożena Danyluk, Ryszard Kowalski (2017). Preferencje konsumentów w zakresie żywności tradycyjnej i regionalnej. Nauka Przyr. Technol. 11 (1), 45-54 http://dx.doi.org/10.17306/J.NPT.00167
ISO 690 BILSKA, Agnieszka, et al. Preferencje konsumentów w zakresie żywności tradycyjnej i regionalnej. Nauka Przyr. Technol., 2017, 11.1: 45-54. http://dx.doi.org/10.17306/J.NPT.00167
Corresponding address:
Agnieszka Bilska
Instytut Technologii Mięsa
Uniwersytet Przyrodniczy w Poznaniu
ul. Wojska Polskiego 31/33
60-624 Poznań
Poland
e-mail: abilska@up.poznan.pl
Accepted for print: 31.03.2017